Below are the 2 most recent journal entries recorded in melaniegarcka50's InsaneJournal:

Tuesday, December 13th, 2011
12:26 pm	4 Elements of A Successful Loyalty Program Loyalty programs are utilized to promote a dedicated buying pattern from customers. They are not a brand new invention. They have been used by retailers and business owners for many years. Local supermarkets would provide ‘Green Stamps’ which were saved on booklets. Once the books were filled, customers could receive different types of merchandise. The quantity of stamps a customer got was directly proportional towards the amount spent. This simple and simple to understand program brought housewives out to shop. The more consumers spent the greater stamps they received. reward card programs Creating a Loyalty Program Before designing your loyalty program retailers must realize the reason why for using a loyalty program. 1. To keep existing customers 2. To increase the amount customers spend either by encouraging these phones buy a lot of same product in order to up sell them into a higher margin product. 3. To find new customers The essential starting place of a loyalty program would be to produce a positive customer experience. 4 Elements of an effective Loyalty Program o Precision Targeting Some loyalty programs are developed around offering discounts to all consumers. This often is a good way to get more foot traffic through the door, but understanding the customer, their interests and buying behavior will do more to build up brand loyalty than offering wide sweeping discounts to all customers. A precision offer will identify special interest groups within your subscriber base. By having unique ‘opt in’ opportunities for specialty groups, according their demographics and interests, business owners can select and target which opportunities would benefit them most. o Honesty and Transparency Nobody likes the ‘bait and switch’. The program must be clearly defined and customers have to know and be able to understand the requirements from the program. Being able to explain the program, its intricacies as well as are crucial. Having hidden agendas and caveats on items will diminish the integrity of the program and of the company offering it. reward card programs o Add Value Rewards offered by your loyalty program should have a value. To help keep customers active in a loyalty program they must wish to invest in obtaining the reward being offered. As well as the actual value, customers wish to feel valued and become recognized. o Be Obtainable An effective loyalty program should be structured to provide customers an opportunity to achieve the reward. Tiered goals present an chance of customers to keep status and upgrade increase the excitement. When establishing a brand new customer loyalty program communicate with your customers to discover how you, like a business proprietor, can enhance; your brand, your program and your customers experience. Offering the opportunity for your visitors to go over will engage your visitors and permit these phones become a significant asset to your business. By engaging your customers you are able to ask them that provides they wish to receive and that provides they discover the most enticing. This information offers powerful understanding of the customer base and what things excite and drive customers to your office. (Comment on this)
12:25 pm	4 Elements of An effective Loyalty Program Loyalty programs are used to promote a passionate buying pattern from customers. They aren't a new invention. They've been utilized by retailers and business people for decades. Local supermarkets would provide ‘Green Stamps’ that were saved on booklets. Once the books were filled, customers could receive various kinds of merchandise. The amount of stamps a person got was directly proportional towards the amount spent. This straightforward and easy to understand program brought housewives to shop. The more consumers spent the greater stamps they received. reward card program Creating a Loyalty Program Before designing your loyalty program retailers must realize the reason why for implementing a loyalty program. 1. To keep existing customers 2. To increase the amount customers spend either by encouraging them to buy a lot of same product in order to up sell them right into a higher margin product. 3. To find new customers The essential starting point of a loyalty program is to produce a positive customer experience. 4 Aspects of a Successful Loyalty Program o Precision Targeting Some loyalty programs are developed around offering discounts to all consumers. This often is a good method of getting more visitors with the door, but comprehending the customer, their interests and purchasing behavior will do more to build up brand loyalty than offering wide sweeping discounts to any or all customers. A precision offer will identify special interest groups within your subscriber base. With unique ‘opt in’ opportunities for specialty groups, according their demographics and interests, business people can make and target which opportunities would benefit them most. o Honesty and Transparency Nobody likes the ‘bait and switch’. This program needs to be clearly defined and customers have to know and be able to understand the requirements from the program. Having the ability to explain this program, its intricacies as well as are crucial. Having hidden agendas and caveats on items will diminish the integrity from the program and of the organization offering it. reward card programs o Add Value Rewards provided by your loyalty program must have a value. To help keep customers active in a loyalty program they have to want to purchase acquiring the reward on offer. As well as the actual value, customers wish to feel valued and become recognized. o Be Obtainable A successful loyalty program ought to be structured to give customers an opportunity to achieve the reward. Tiered goals offer an chance of customers to keep status and upgrade increase the excitement. When establishing a new customer loyalty program communicate with your customers to discover the way you, as a business owner, can enhance; your brand, your program and your customers experience. Offering the opportunity for your visitors to discuss will engage your customers and permit these phones be a significant asset to your company. By engaging your visitors you are able to ask them that provides they wish to receive and that provides they discover the most enticing. This information offers powerful understanding of the customer base and what things excite and drive customers to your place of business. (Comment on this)